Who Is Bow Wow? Shad Gregory Moss, known as Lil Bow Wow (later Bow Wow), is a Columbus, Ohio rapper who began performing as a child rapper at age 6 under Snoop Dogg's mentorship and became one of the most commercially successful teen rap acts of the early 2000s. New Jack City II (2009) was his attempt to transition into adult rap, and it debuted at #16 with 31,000 copies. Quick Stats Career Overview Bow Wow was performing as Lil Bow Wow at age 6 when Snoop Dogg invi