Kreayshawn: Rapper Bio, Discography & The $0.01 Album
- Jay Jewels
- 2 days ago
- 2 min read
Who Is Kreayshawn?
Natassia Zolot, known as Kreayshawn, is an Oakland rapper who became briefly famous in 2011 when Gucci Gucci went viral on YouTube. Columbia Records signed her almost immediately. Somethin' Bout Kreay (2012) debuted at #112 with 3,502 first-week copies. On January 16, 2014, Kreayshawn tweeted a screenshot of her total profit from the album: $0.01.
Quick Stats
Career Overview
Kreayshawn's entire career can be summarised by two things: the Gucci Gucci video (2011) and the $0.01 profit screenshot (2014). The video captured a moment perfectly — a bratty, confident Oakland rapper with authentic DIY aesthetics rapping about not needing luxury brands while dressed in thrift-store fashion. It went viral. Columbia signed her. Somethin' Bout Kreay (2012) arrived 14 months later after multiple delays, with Pitchfork giving it a 3/10 and noting it could very well be her first and last. It was.
Discography
⚠️ = Reviewed on Rap Reviews Daily
Why Somethin' Bout Kreay Earned $0.01
Somethin' Bout Kreay (2012) earned 2/10 from us. Pitchfork: 3/10. Metacritic: 42. First-week sales: 3,502 copies. Total royalties to Kreayshawn: $0.01 — confirmed by her own screenshot. The album confirmed that Gucci Gucci was lightning in a bottle, that Kreayshawn as an artist could not sustain 46 minutes of interest, and that the Columbia Records advance would never be recouped.
Legacy & Cultural Impact
Kreayshawn's career is the clearest recent example of viral internet music outpacing an artist's actual commercial viability. Gucci Gucci remains genuinely enjoyable as a two-minute viral moment. The $0.01 profit screenshot became more famous than any song on the album — a perfect encapsulation of how streaming economics and label recoupment work at the intersection of viral fame and commercial disappointment.
Kreayshawn on Rap Reviews Daily
Comments